The National Fisheries Institute Sushi Council seeks to provide food safety guidance throughout the sushi supply chain. A newly formed pre-competitive collaboration of sushi harvesters, processors, distributors and end-users, the Sushi Council will produce best practices for each cold chain segment to ensure seafood destined for use in sushi and sashimi preparations is handled in a responsible manner. The session will feature leading industry voices reviewing the U.S. sushi market, the Sushi Council mission and the need for industry-led food safety guidance on raw and ready-to-eat sushi and sashimi products.