








The Seafood Excellence Awards recognizes and celebrates the best new seafood products in the North American seafood market.
Three seafood-industry experts judge the new products based on several criteria, including the following: uniqueness and appropriateness to the market, taste profile, packaging, market potential, convenience, nutritional value and originality.
The 2026 Seafood Excellence Award winners will be announced on March 15, 2026 at 3:30pm in the Waver Makers’ Zone. Check back to find out who will win these year’s prestigious awards for Best New Retail Product and Best New Foodservice Product!
Looking for new products? Check out the New Product Showcase any time.