Retail seafood merchandising is science, artistic creativity, and customer relations. Selling the sizzle in full-service seafood markets starts with the display, but the decision-making process of creating and executing seafood marketing and merchandising events is much deeper. How do great seafood merchants plan and execute seafood sales events in collaboration with supplier partners and cross-merchandising with multiple departments in-store?
Learn what works, what doesn't work, and why, from front-line professionals who are driving retail sales today.
