An ever-increasing number of seafood businesses have been turning to social media influencers to showcase their brands and products to potential consumers and industry partners. Some companies are even bringing these tech-savvy professionals in-house – according to a survey conducted by CreatorIQ, 61 percent of general brands grew the number of dedicated influencer marketers with whom they worked in 2022. Whether they’re dedicated marketers on staff or freelance partners, influencers aren’t just here to stay – they’re here to help, especially when it comes to engaging younger generations with seafood. This expert panel will feature some of the seafood industry’s leading influencers in a discussion surrounding the sector opportunities and challenges of social media marketing in the modern age, where TikTok and reels reign.
