Fall in Love with Seafood Campaign case study presentation and panel discussion with a range of members from the seafood industry providing insights from multiple perspectives on topics such as:
– What compels consumers to eat seafood?
– How to promote the full breadth and depth of seafood offerings?
– How to move consumers down the purchase path?
– How to craft a communication strategy that is relevant and engages consumers?
– How to break through the social & digital clutter?
– What channels and media are most effective?
– How to measure success?
