Jason Driskill is Vice President – Seafood for Texas-based retailer H-E-B with responsibilities over procurement, sales, merchandising, marketing and sustainability for fresh/frozen seafood and sushi across all Texas stores. H-E-B is a regional retailer established in 1905 with a total store count that spans over 455 locations in Texas and Monterrey, Mexico. In 2025, H-E-B ranked 4th nationally in sales for U.S. private companies with over $50 billion. In his time at H-E-B, Jason has focused on strengthening the company’s seafood sourcing programs and industry partnerships through collaborating with outside groups like Fishwise to ensure that sourcing decisions consider the environmental and social track records of aquaculture and wild fisheries. He has also worked to bring stories of the seafood industry to Texas customers from various parts of the U.S., such as Alaska’s Bering Sea and coastal communities, the Pacific Northwest, and local waters of the Gulf of Mexico.
Jason’s 30 years in the seafood industry includes an extensive background in distribution, processing, and retail. His travels in the seafood industry have taken him to numerous fisheries and seafood facilities across North America, as well as Central/South America, Japan, and Southeast Asia. Jason is passionate about educating people on the ease of cooking seafood and the many benefits that it provides, all with the goal of creating a more informed, confident, and healthy consumer. He has served on the Board of Directors for Seafood Nutrition Partnership (SNP) since 2021 and currently serving as Chairman of the Board. Jason also serves on the Board of Directors and Executive Committee for National Fisheries Institute (NFI).