Sarah Crowley is the Vice President of Marketing and Communications at Seafood Nutrition Partnership, where she spearheads the national seafood promotion campaign in collaboration with a broad range of seafood industry leaders. Sarah leverages 35 years of retail and brand marketing experience to drive consumer behavior change by communicating the nutritional and environmental benefits of seafood, driving seafood consumption and sales, and helping Americans live healthier and happier lives.
Sarah developed and launched The Fall in Love with Seafood campaign in January 2024 with the goal of educating consumers about the nutritional benefits of eating seafood at least two times a week while also driving seafood consumption and sales at retailers across the country. In 2024, SNP partnered with five major retailers to launch the FILWS campaign in their trade areas, including H-E-B, Publix, Harris Teeter, Hy-Vee, and Weis markets. These efforts were supported by over forty seafood industry suppliers and brands. The campaign delivered an average $4.07 return on investment. In other words, each $1 investment in marketing delivered over $4 in incremental seafood sales.
“We are thrilled with the campaign’s performance,” said Sarah Crowley, “The positive response from consumers and partners shows that when we work together, we can have a profound impact on driving seafood sales and helping consumers make healthier food choices.”
Sarah began her career on the agency side of the marketing industry at Hill Holliday advertising and led marketing teams at national brands including Fidelity Investments, Staples, Kayem Foods and Verde Farms.
Sarah grew up in the Boston area, graduated from Boston College, and lives in Brookline, MA.
