Supply chain dynamics for on-demand caught lobster and crab in today’s marketplace are challenging and complex. Participants representing fishermen, processors, wholesalers, retailers, and NGOs will share reflections on the historic 2023 U.S. harvest that allowed permitted lobster fishing in federal and Massachusetts closures with on-demand gear; the availability of Canadian snow crab from the first-of-its-kind Gulf of St. Lawrence fishery improvement project; and how retailers are helping bring product to market. This conversation will highlight the supply chain relationships essential to success, challenges around gear affordability and ownership, and what buyers can do to support on-demand fishing.