The relationship between seafood buyers and producers is often one of shifting power. Buyers’ requirements are often reflected in additional costs for producers, but when demand outstrips supply, buyers have to tread carefully before adding requirements that they cannot, or do not want to, pay for. Demand for traceable and sustainable seafood has most often increased costs at the expense of either suppliers or buyers. This panel will discuss how aquatech can be a win-win for both suppliers and buyers, in terms of cost, transparency, traceability, and sustainability. More specifically, we will talk about how digital aquatech can benefit farmers by reducing their cost of production and providing them access to quality inputs like feed and finance. We will further explore how these very same aquatech solutions can simultaneously help buyers reach their sustainability and traceability targets, including assessing environmental footprint, promoting decarbonization, and improving transparency.