Food is GREAT is the UK government’s marketing campaign to inspire global buyers, chefs and consumers to experience superb food and drink from across the UK. The campaign is delivered in partnership by the UK Department for Environment, Food and Rural Affairs (DEFRA), and the UK Department for International Trade (DIT) which has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. DIT are a specialised government department responsible for negotiating international trade policy and supporting business. In North America, we have Food and Drink trade teams located in 7 Consulates across the USA and Canada. We can help North American buyers, importers, distributors, retailers, and chefs source food & drink products from UK suppliers. Connect with us to learn about the UK’s high quality, sustainable seafood ranging from shellfish, to whole fresh and frozen fish, to smoked and value-added products.