This session will explore how authentic storytelling, grounded in the rich traditions and sustainable practices of regions like New Brunswick, can be a powerful tool in seafood marketing. Dennis Prescott, a renowned chef and social media influencer, will share insights from his role as a brand ambassador for New Brunswick – Deliciously Canadian. The session will dive into how combining culinary expertise with compelling narratives from the people behind the seafood industry can resonate with consumers and drive engagement.
Key Topics:
The Role of Authenticity in Modern Seafood Marketing: How genuine stories about the people, places, and processes behind seafood can build trust and brand loyalty.
Leveraging Social Media for Consumer Engagement: Strategies for using platforms like Instagram to showcase seafood’s journey from ocean to table.
Case Study: New Brunswick – Deliciously Canadian: A deep dive into how Dennis Prescott’s brand ambassadorship has helped elevate New Brunswick seafood in global markets.
Sustainability and Traceability: Highlighting the importance of these aspects in consumer decision-making and how they are communicated effectively through storytelling.
This session aligns with the focus on Seafood Marketing, Seafood Sustainability, and Traceability & Transparency, offering actionable insights on how to engage today’s informed and conscientious consumers.
Dennis Prescott is a celebrated Canadian chef, TV host, and cookbook author. A former musician turned chef, Dennis has enjoyed a long career in the food industry from working in restaurants, pop-ups, and private catering to writing a column for Food & Wine. His experience teaching numerous communities how to cook and a love for travelling led him to co-host Netflix’s series Restaurants on the Edge. Dennis’ second cookbook, Cook With Confidence, Over 100 Inspiring Recipes To Cook And Eat Together, is the result of years of travelling the globe, exploring, tasting everything, cooking with some of the most inspiring cooks and chefs on the planet, constantly learning and growing, and cherishing those beautiful moments at the communal table. Dennis currently has 854K Instagram followers, and this will be his 3rd year attending Seafood Expo North America.
Dennis is proudly the brand ambassador for New Brunswick – Deliciously Canadian, a brand managed by the New Brunswick Department of Agriculture, Aquaculture and Fisheries. It promotes New Brunswick’s top seafood, agri-food and beverage products in international markets. It drives awareness of the province’s delicious food and beverage exports through retail and food service promotions, marketing collateral, overseas trade and press missions and advertising.
Dennis will host this session with support from the New Brunswick Department of Agriculture, Aquaculture and Fisheries.
