Sushi is on a roll. The seafood-forward cuisine is convenient, nutritious, and innovative. These winning attributes make sushi a driver for the entire seafood category. With the segment ever-increasing in popularity, value chain players need an understanding of sushi’s size and impact to best meet demand. Sushi Roll Call, a first of its kind market report, collects defining metrics on sushi’s size, growth, and consumer behavior.
The NFI Sushi Council is a pre-competitive stakeholder group working to enhance sushi product integrity and promote industry-led food safety. In an exclusive preview, the NFI Sushi Council will present key findings from their soon-to-be-released market report to provide a comprehensive assessment of the U.S. sushi market. The report draws on point-of-sale data, consumer research, and industry insight to quantify national sales at retail and foodservice, measure product form and species performance, and explain supply chain dynamics.
Join this session for a first look at the NFI Sushi Council’s Sushi Roll Call: A Sushi Market Report presented by key suppliers and operators.
