Seafood remains a relatively limited portion of consumers’ share of protein, and recent pricing dynamics have exacerbated challenges in seafood products gaining share over traditional protein sources. This session will discuss how to navigate these trends in today’s landscape and discuss winning consumer-first strategies despite these headwinds. The three themes of focus are as follows:
1. Delivering value in a high-price environment
2. Capturing whitespace in a fragmented industry
3. Breaking through with product & health claims
