Margreet Brinxma is dedicated to ensuring sustainability across the industry through advancing traceability and driving digital advancements. Drawing from her work as researcher at Wageningen University, where she studies traceability systems for commodities such as wood, palm oil, and fisheries, Margreet brings a wealth of knowledge to her role. With her background in public administration research, she focused on the role of information as a key element of public policy and sustainability. Her transition into a commercial capacity at the market development arm of the PNA tuna fishery marked a pivotal moment, where she gained hands-on insights into managing and advancing comprehensive traceability systems. Margreet's collaborative approach has seen her forge strong partnerships with leading brands and processors, effectively communicating complex technical solutions to diverse stakeholders. In her current role at MSC, Margreet spearheads initiatives encompassing 'all things traceability,' innovating the global operational aspects of the MSC supply chain program. Her visionary approach extends to exploring the future of auditing and innovative traceability solutions, ensuring the resilience of MSC's assurance mechanisms and paving the way for the future of auditing.
