Joe is a proud North Carolinian hailing from High Point, where he resides with his wife Alexis and their three children: Xavier (12), Princeton (9), and Emory (4). He holds degrees from the University of North Carolina at Greensboro and Saint Augustine University. Throughout his career, Joe has collaborated with renowned brands like Circuit City, Red Bull, and Luxottica, leveraging his expertise in product strategies and brand Diversified Communications. Driven by his family's deep-rooted passion for the food industry, Joe founded Bensboyz Premium Foods. This venture embodies their commitment to crafting culturally-focused products for the retail and food service sectors. Bensboyz is a multi-faceted organization encompassing three distinct sectors: restaurants, consumer/commercial kitchen products, and value-added seafood. Joe's guiding principles are encapsulated in his three company values: LOVE, COMFORT, and FOOD. These principles underscore his approach to business and serve as the foundation for Bensboyz Premium Foods' operations. In his pursuit of excellence, Joe remains dedicated to introducing innovative, culturally significant food items to the market, thereby enriching the culinary landscape for consumers and food service professionals alike.
