Jeffery Seiler is the CEO and President of Advanced Fresh Concepts Corp. (AFC) and will soon celebrate his 20th anniversary with the company. Recruited by Ryuji Ishii—the pioneer of grab-and-go sushi in U.S. supermarkets—Jeffery has steered AFC’s expansion to nearly 5,000 locations across North America while overseeing its growth into Australia. Following the company’s acquisition by Zensho Holdings Co., Ltd. in 2018, he assumed the CEO role. He successfully navigated global pandemic challenges, increasing sushi sales by over 1.5 times and doubling operating profit. Today, Jeffery’s primary focus is expanding ZENSHI® Handcrafted Sushi presence, aiming to further AFC’s position as North America’s premier provider of grab-and-go sushi and fresh-prepared Asian meals.