Sushi is a vehicle for seafood consumption. As both a luxury restaurant preparation and an everyday grab-and-go retail item, the seafood-centric cuisine has evolved to meet a spectrum of consumer needs appealing to flavor, health and convenience trends.
Circana reports sushi retail sales volume has grown 43% since 2019 with $2.4B in 2023 sales. While overall sales support an expanding category, well-defined and widely available sushi market intelligence remains scant.
A SENA panel of supply chain experts from the National Fisheries Institute (NFI) Sushi Council will discuss the major trends moving the U.S. Sushi Market forward presented with key data points.
Founded in 2024, the NFI Sushi Council is a pre-competitive collaboration that endorses best practices for supplying and serving sushi and sashimi products. A year into its mission, the council includes 30 members spanning the harvester, distributor and end-user sectors.
During the panel session, leading sushi stakeholders will discuss the consumer behaviors driving sushi consumption, how to maintain a robust and quality supply chain, establishing an industry consensus on “sushi and sashimi grade” and opportunities for the broader seafood industry to capitalize on the sushi boom.
