Chris Bradford, Trace Register’s Chief Customer Officer, leads sales, marketing, integrations, and customer success with one clear focus: putting people first. A passionate advocate for seafood traceability, Chris believes that better data drives better outcomes–not just for compliance but for operational efficiency, brand trust, and long-term growth.
With over two decades of experience in retail and seafood across domestic and international markets, Chris brings a unique, customer-first approach to her work. She has held leadership roles in selling to and engaging with Walmart, Sam’s Club, and several major food and CPG companies, consistently driving actionable change and growth through strategic collaboration.
Chris holds a Bachelor of Science in Administrative Management and an MBA from the University of Arkansas. She’s committed to making traceability accessible and valuable for every client, empowering them to succeed in an increasingly complex supply chain landscape.