Retail seafood is experiencing double-digit negative sales trends from levels that were disappointing to begin with. Attempts at mitigation, including enhanced value-added programs, deep discounting, and hybrid seafood cases, have proven unsuccessful. National supermarket seafood sales continue to average less than 2% of total store sales while meat departments average ten times that.
It’s broken.
Root causes will be identified and paired with the corrective actions necessary to make supermarket seafood successful. While the discussion will be frank and even displeasing to some, nothing will change without a willingness to put sunlight on the longstanding practices and protocols national supermarket chains operate under.
