Higher prices, a move toward healthier eating and the desire for convenience are just some of the factors impacting the way consumers shop for groceries, and that includes seafood. Category Partners (CP) will analyze seafood sales data and conduct an online consumer survey to determine trends in the U.S. seafood market.
CP will focus on sales trends and consumers perceptions about seafood, including purchase barriers and motivators. CP will also look at recent trends in the areas of branding, convenience, sustainability, fresh versus frozen seafood and fresh versus wild caught.
