Seafood is a dynamic and evolving category, with both retail and foodservice channels offering fresh opportunities for growth. Consumers are experimenting with new ways to enjoy seafood, whether through convenient formats, premium experiences, or sustainability-driven choices. At the same time, innovation across the value chain – from product development to channel strategies – is changing how seafood is positioned and consumed. This session will highlight where the momentum is strongest today and how industry players can capture it:
- Winning formats and product types: Which seafood products are resonating most with consumers across retail and foodservice, and why? We will highlight emerging success stories in ready-to-cook, value-added, premium, and convenience-driven seafood.
- Cross-channel learnings: Retail and foodservice each offer insights the other can apply, from menu design to in-store merchandising to consumer engagement. We will unpack what strategies are transferable and how businesses can adapt them.
- Pricing and innovation trends: While inflation pressures have eased, price sensitivity remains high. At the same time, innovation in seafood formats, claims, and sustainability continues to drive differentiation. We will examine key strategies and dynamics present in the market.
Let’s join together as a group to discuss the implications of these trends and the opportunities they present for industry participants.
