Illegal, unreported, and unregulated fishing (IUU) is one of the largest threats to global ocean health. The impacts of IUU fishing damages ecosystems, harms coastal communities and endanger fisher’s lives. The negative effects of IUU fishing are felt most acutely in poor, marginalized communities. While those who profit from IUU fishing, referred to as ultimate beneficial owners (UBO) are rarely held accountable due to complex supply chains and lack of transparency. Tools are available to address these issues and help protect the innocent and persecute the guilty, but their implementation globally is patchy and inconsistent. This panel will bring together experts to discuss the role governments, industry and retailers can play in advocating for policies and reforms that protect fishers and communities impacted by IUU and hold perpetrators accountable.