This session will evaluate different state programs that provide seafood marketing, understand what works best for each state, and explore challenges and opportunities for future programs. Learn tips and tricks on how to work with state entities and expand opportunities for seafood marketing within your state.
This session will focus on institutionalized seafood marketing and how to make it work as a community. We will evaluate the models used by various states and showcase best practices that have worked for each. Each state will provide insight on how to get programs funded, evaluate funding risks and opportunities with the changing federal landscape, and any return on investment evaluation that states have. We will also explore opportunities for future collaborations among states and what regional marketing could look like.
Further, this session will provide an opportunity for industry and marketing firms to find ways to bridge the gap between publicly sponsored marketing and private.
