EXCLUSIVE
The back of the official Expo name badge is one of the most-handled physical items at the event. From pick-up at registration to wearing it throughout all three days of the event and using it for networking, badges are an essential component of the event. The exclusive back of badge sponsorship placement puts your brand message in the hands of every single attendee, not just the ones who happen to walk by your booth.
Placement: Printed directly on the reverse side of all official Seafood Expo North America/Seafood Processing North America badges and distributed to the full event audience at registration.
Why it’s unlike any other sponsorship:
- Exclusive — only one company owns this space. No competing messages, no clutter.
- Zero-avoidance — unlike digital ads or email, attendees physically handle their badge dozens of times per day. Your message can’t be scrolled past or ignored.
- Three full days of impressions — continuous exposure from the moment registration opens through the final hours of the event.
- Audience reach — your message reaches buyers, procurement professionals, distributors and industry decision-makers across every segment of the global seafood trade.
Best for:
- Reinforcing a campaign message attendees may have seen pre-event
- Brand awareness and exhibit hall floor name recognition
- A concise product, service or call-to-action
- New product or company launch announcements