Consumers are demanding greater reassurance than ever about the origins of their food. This trend is matched by a growing willingness to pay a premium for sustainably produced or sourced products – with research from PwC showing consumers may pay up to 10 percent more for verified sustainable options.

Tuna is a global commodity that is both the most consumed marine species in the E.U. and the most widely consumed seafood in the world by volume. Procured from a wide variety of ocean areas and fisheries, the different species of tuna present many unique challenges for buyers who want to ensure top quality produce at the best price, while at the same time navigating the complexities of sustainability requirements and reputational risks associated with human rights issues.  

Each species and catch method is associated with varying environmental impacts and human rights concerns that are increasingly top-of-mind for today’s ethical consumer. This panel will delve into some of the key issues and provide practical guidance across the main commercial species, aligned with the latest scientific advice, regulations, and industry best practices. Topics will include stock status and biodiversity, social responsibility, data and traceability, supply chain management, and quality considerations. Attendees will gain actionable insights into species-specific and gear-specific issues, regional considerations, and supply chain risks – with a clear focus on advancing sustainability and social responsibility across global tuna supply chains.

An accompanying guide, developed and endorsed by leading conservation and consumer groups, will be shared with participants.