FREE AND OPEN TO ALL. Sponsored by Best Aquaculture Practices. European seafood consumers are evolving – and their expectations are reshaping the marketplace. This session will explore recently released GlobeScan research on consumer attitudes toward seafood in France, Spain, and the United Kingdom, followed by a discussion with a marketplace representative and a Best Aquaculture Practices (BAP)-certified producer. In this discussion, we will examine what the data means for the European market and how third-party certification and responsible practices can help meet consumer expectations and build trust.