Session Description: The environmental and social benefits of incorporating alternative feed ingredients in the aquaculture supply chain are reasonably understood by the aquaculture and seafood industry. The argument for inclusion of alternative feed ingredients has often centered on topics like the reduction of biodiversity impact or the removal of slave labor risks from the supply chain. However, there is much more to it than the sustainability gains. The panel will discuss how the adoption of alternative feed ingredients can generate additional value for farmers and buyers. The panel will discuss the functional aspects of alternative feed ingredients and whether the inclusion of these ingredients can improve product quality and allow retailers to remain competitive in a fast changing landscape.