Invasive species remain one of the largest threats to biodiversity, but market sourcing and use may provide a novel way to lessen the environmental harm of certain species while providing an environmentally sustainable, economical, and diversified supply chain to companies. World Wildlife Fund (WWF) has been working with key partners to test this concept across the pet food industry, launching and supporting the robust use of invasive carp in pet food. Come learn about that work as well as WWF’s newly published framework examining market use of invasive species more broadly; hear from Mars Petcare on private sector approaches to this framework and how this guidance can help companies better understand the issue; and meet Inversa Leathers, a sustainable start-up making fashion-grade leather from invasive lionfish, carp, and pythons for luxury brands in Paris, London, and New York, providing another example of market uses for invasive species.