FREE AND OPEN TO ALL. Sponsored by DP World. Seafood cold chains are only as strong as their weakest link, and too often, those links sit between disconnected players. This session examines where value is lost today and how greater coordination can help reduce risk. Marc Aupers will discuss how DP World is using its global footprint as a foundation to develop more integrated, customer-specific cold chain solutions. Through practical examples, the session will highlight how bespoke service design, rather than one-size-fits-all offerings, can address gaps in handling, transit, and reliability. Acknowledging that capabilities are still evolving, the discussion will focus on real progress, lessons learned, and how scale can be leveraged to gradually strengthen cold chain performance in the seafood sector.