This year’s program will feature over 80 renowned international industry experts, including representatives from the FAO, WTO, WWF and leading seafood companies
Topics discussed will include sustainability, traceability, aquaculture, market innovations, consumer trends and climate impact, among others, offering valuable takeaways and real-world strategies for industry professionals
The Expo will take place at Fira de Barcelona from 6-8 May, creating an international business hub for the seafood industry with leading companies from over 79 countries and still growing
Barcelona, 7 April 2025 – The 31st edition of Seafood Expo Global/Seafood Processing Global will present a conference program featuring over 20 sessions led by more than 80 international seafood and industry experts. Taking place from 6-8 May at the Gran Vía venue of Fira de Barcelona, the event’s program will focus on sustainability, aquaculture, business and marketing strategies, cutting-edge innovations and more, providing attendees with actionable insights and forward-thinking strategies to address today’s opportunities and challenges in the global seafood market.
This year’s program will cover industry issues like decarbonization, sustainable packaging and aquaculture developments. Panelists from leading organizations, including Food and Agriculture Organization of the United Nations (FAO) and WWF will explore solutions for improving sustainable practices in fish farming and navigating the complexities of traceability in global seafood supply chains. Participating companies, like BAADER and JBT Marel, will analyze the business side and present the latest trends in processing.
A conference session titled, “From Data to Decision: Unveiling FAO’s Updated Methodology for Fish Stock Status,” happening on Wednesday (7 May), will feature panelists from the FAO and the World Trade Organization (WTO) to discuss the new FAO methodology for fish stock assessment and its impact on sustainable fisheries management, incorporating advanced scientific techniques and traditional practices to evaluate fish populations.
Focus on Consumer Trends and Market Evolution
“The Power of Influencer Marketing” is a conference session included in the first day of the event (Tuesday, 6 May). The session will focus on GAPP’s (Association of Genuine Alaska Pollock Producers) successful use of social-media influencers to raise awareness and drive sales of Wild Alaska Pollock, showcasing the potential for similar strategies in the seafood industry to boost consumption.
On Wednesday (7 May), the panel “Seafood Marketing for Modern Consumers” will examine how seafood brands can adapt to evolving consumer trends, emphasizing the growing importance of sustainability, health and ethical sourcing. The session will go over how digital platforms and data analytics are reshaping marketing strategies, as well as how brands can engage younger generations with targeted, experience-driven campaigns that prioritize convenience and wellness.
A session titled, “The Impact of Oysters Sommeliers and Specialists: Lessons for the Live Shellfish Industry” (Wednesday, 7 May), will analyze how experiential trends, professional certification and education can elevate the entire live shellfish sector. Industry experts, such as Julie Qiu of Oyster Master Guild, will delve into how the principles of merroir, sustainability and craftsmanship —already transforming oyster consumption— can be applied more broadly to enhance consumer engagement, drive sales and establish premium positioning in the marketplace.
Driving sustainability and innovation: Tackling climate impact, deforestation-free supply chains and retail expertise
Sustainability remains a key focus at Seafood Expo Global/Seafood Processing Global each year. The Wednesday (7 May) panel, “Sustainability in Aquafeed: Aligning Supply Chains with EU Requirements” will assess the regulation’s impact on aquaculture supply chains, how companies are ensuring compliance and the role of certification in meeting transparency and reporting requirements.
With the participation of Ray Hilborn, Professor at the University of Washington, “Seafood in a Changing Climate: Causes, Consequences, and Mitigations” on Wednesday (7 May) will explore the growing pressures on marine environments amid rising global seafood demand. Experts will examine the winners and losers of climate change, the impact of ocean deoxygenation and shifts in global seafood production. The session will also address fishing’s contribution to carbon emissions, the role of alternative energy in the industry and strategies for protecting carbon stores.
On Thursday (9 May), “Seafood Mongers 101” will bring together experienced retail seafood leaders to unpack the continuous development of skilled fishmongers, highlighting the need for expertise in fish biology, responsible sourcing, seafood handling and customer engagement. Panelists will share best practices for recruiting, training and mentoring top-tier seafood specialists while showcasing successful retail programs from around the world. This session will provide attendees with practical strategies to build knowledgeable and customer-focused seafood teams in an evolving market.
The 31st edition will feature exhibitors from 79 countries
Diversified, organizer of Seafood Expo Global/Seafood Processing Global, the largest and most diverse seafood trade event in the world, recently announced news about its 31st edition. The Expo will welcome industry leading seafood companies from more than 79 countries and still growing, with 63 national and regional pavilions.
The complete conference program can be found on the event website at https://www.seafoodexpo.com/global/conference-program/. Attending the conference program requires a conference pass.
For further information about Seafood Expo Global/Seafood Processing Global, and to register, visit: www.seafoodexpo.com/global.
*To request interviews with the speakers or for further information about the conference program, please use the media contacts below.
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About Seafood Expo Global/Seafood Processing Global
Seafood Expo Global and Seafood Processing Global make up the world’s largest seafood trade show. Thousands of buyers and sellers from around the world attend the three-day annual event to meet, connect, and do business. Buyers include importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other companies in the retail and foodservice sectors. Exhibitors showcase the latest innovations in seafood products, processing and packaging machinery, and services for the seafood industry. SeafoodSource.com is the official media partner of the event. The organizer is Diversified, the international leader in seafood events and media. www.seafoodexpo.com/global
About Diversified
Diversified is a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. For more information, visit: www.divcom.com.
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LLYC
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