10-12 September 2025 | Singapore

Key Buyer Program

High Volume Business Happens Here

Seafood Expo Asia’s Key Buyer Program attracts high-volume seafood buyers from multi-unit food service and retail establishments. Key buyers receive special privileges, including:

  • access to the exclusive Key Buyer lounge for meetings, internet connection and networking opportunities
  • participation in the Business Matchmaking Program
  • express registration badge pickup
  • eligibility for the Hosted Buyer Program
  • …and more!

Key buyers are automatically qualified through the registration process based on their responses to demographic questions.

Asia’s premium seafood, suppliers and opportunities at your fingertips

Seafood Expo Asia connects you with leading seafood suppliers from around Asia and the world to help meet your specific needs and satisfy Asia’s growing demand. By organizing and providing the key elements of successful business for you, growing YOUR business and sales has never been so achievable.

The right location | Singapore

  • A gateway to Asia – Important business hub for global trade
  • Easily accessible from area hotels
  • World’s busiest shipping hub connected to 600 ports in over 120 countries
  • Singapore Changi Airport, is a leading regional air hub and recognized as one of the best internationally

The right exhibitors

  • Over 300 suppliers exhibited from all around the world at your finger tips

“Overall, it was a great experience. The Expo served as a networking platform for Southeast Asia… Meeting numerous exhibitors and industry professionals in Southeast Asia and Taiwan has significantly enhanced our business in these regions.”

Fresh Produce International Sourcing Partner,

Yonghui Superstores | China

The right business opportunities

Business Matchmaking

As a participant in the key buyer program or hosted buyer program, you can take part in strategic business meetings with qualified seafood companies who have the exact products YOU need! Search through the online matchmaking application to match with the most relevant and capable exhibitors custom-fit to your purchasing goals. Meetings will be held in reserved and private meeting rooms, right next door to the key buyer lounge.

The Product Showcase

The Product Showcase offers companies a chance to present the latest, most innovative products to launch in the Asian seafood market, as well as the most popular current products.

Culinary Demonstrations

Distinguished chefs will demonstrate how to sophisticatedly cook premium seafood. By visiting the culinary demonstrations, you will develop a deeper understanding of how to prepare fish in diverse ways to provide flair to your menu and utilize as much of the product as possible, saving your business money.

Enhanced Conference Program

Identify new opportunities from industry experts in sessions covering the latest technology updates, industry trends, value added seafood developments, sustainability and more.

For more information about the Key Buyer Program, contact [email protected]

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