Lam Kee Fisheries Pte Ltd won the Best New Product award for its Snow Treasures Miso-Marinated Cod Cube, representing the best new seafood product at Seafood Expo Asia.

Singapore (10 September 2025) – Seafood Expo Asia, organized by Diversified, announced the winner of the 3rd annual Seafood Excellence Asia awards today at the three-day seafood trade event taking place from 10-12 September in Singapore. Lam Kee Fisheries Pte Ltd won the Best New Product award for its retail product Snow Treasures Miso-Marinated Cod Cube (Singapore). The awards for second and third place for Best New Product were given to Vinh Hoan Corporation (Vietnam) for its Protein Pho Fusion and Gumusdoga Su Urunleri (Turkey) for its Frozen Salmon Trout Fillet, respectively.
The Seafood Excellence Asia awards recognize the product leaders in the Asian seafood market. The winners were selected from a group of finalists representing new seafood products from around the world. The winning products were judged based on several criteria, including eating experience, packaging, market potential, originality and convenience.
A live judging took place in the Product Showcase by a panel of high-volume seafood buyers and industry experts from the retail and foodservice industries across Asia. The judges of the 2025 Seafood Excellence Asia awards included Central Food Wholesales Ltd. from Thailand, Emart from South Korea, SATS Catering from Singapore and Cold Storage and Giant from Singapore.
The Seafood Excellence Asia awards competition is an extension of the Seafood Excellence awards featured at Seafood Expo North America and Seafood Expo Global, which consist of seafood buyers tasting, judging and selecting the best seafood products in the retail and HORECA (hotel/restaurant/catering) sectors.
Today’s Seafood Excellence Asia award winners and all the products submitted for the competition are on display in the Product Showcase in stand #D19 and can be viewed on the event website: https://www.seafoodexpo.com/asia/seafood-excellence-asia-awards-product-showcase/
Seafood industry professionals can learn more about Seafood Expo Asia, find information on the conference program and other special events and register to attend for free by visiting https://www.seafoodexpo.com/asia/.
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Credit: Photo Courtesy of Seafood Expo Asia
About Seafood Expo Asia
Seafood Expo Asia is a trade event where buyers from across Asia and industry suppliers from around the world come together to network and conduct business in the lucrative Asian market. The event is produced by Diversified and takes place annually in Asia. SeafoodSource is the exposition’s official media covering industry news year-round.
HOW TO REGISTER: To register as media/press, please click here.
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About Diversified
Diversified is a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. For more information, visit: www.divcom.com.
Media Contacts:
Lindsey Robinson, PR Specialist
Diversified
Tel: +1 207-842-5573
Email: [email protected]