Gain access to the latest findings from what is widely recognized as the world’s most comprehensive research on seafood consumption trends.

Commissioned by the Marine Stewardship Council (MSC) and delivered by GlobeScan, this bi-annual survey tracks how consumers across 20+ markets including Singapore are shaping the future of seafood.

Fresh from release at Seafood Expo Global in April, these insights come to Singapore at a pivotal moment. Rising sustainability expectations, cost-of-living pressures, and shifting retail dynamics are reshaping consumer choices.

Singapore context: why this matters now

Singapore is uniquely positioned at the centre of regional seafood trade. As a highly import-dependent market, a global re-export hub, and a base for major retailers, brands, and foodservice operators, the country exerts influence well beyond its borders. At the same time, Singaporean consumers are among the most globally exposed; digitally connected, highly informed, and increasingly discerning.

This creates both pressure and opportunity.

Pressure to substantiate sustainability claims in a market where trust is hard-won and easily lost. Opportunity to lead in shaping demand for credible, responsibly sourced seafood across Southeast Asia. In this context, understanding the intersection of trust, affordability, and sustainability is no longer optional – it is commercially decisive.

Seafood Expo Asia/Seafood Processing Asia presents a timely and exclusive opportunity to unpack these insights at full scale, including benchmarks comparing Singaporean consumers with their global counterparts.

Singaporeans love their seafood, but will they continue to buy, eat, and trust it in the decade ahead?