The seafood industry in Southeast Asia is rapidly growing, driven by increasing demand and consumption. However, this growth presents challenges in ensuring traceability and sustainability throughout the supply chain. Traceability is crucial for maintaining food safety, combating illegal fishing practices, and promoting responsible sourcing. Sustainability efforts are vital to protect marine ecosystems and ensure long-term viability of fisheries. The latest Globescan study 2024 on global seafood consumption perceptions highlights the growing consumer awareness and demand for traceable and sustainable seafood products.
Key findings from this comprehensive study provide valuable insights into consumer preferences, concerns, and willingness to pay premiums for responsibly sourced seafood. By implementing robust traceability systems and adopting sustainable practices, the Southeast Asian seafood industry can address these consumer demands, mitigate environmental impacts, and position itself as a leader in the global market. This abstract presents the significance of traceability and sustainability in the region, reinforced by the groundbreaking Globescan research, underscoring the need for collective action and industry-wide collaboration.