As consumer preferences evolve in the food and beverage sector, understanding the motivations behind purchasing decisions is more critical than ever—especially in the seafood industry. This engaging panel session will explore the latest consumer insights shaping demand for seafood products across Asia, with a focus on sustainability, traceability and certification.

Whether you’re a producer, retailer, policymaker, or stakeholder in the seafood value chain, this session will provide valuable takeaways to help you align your products and practices with the evolving needs of today’s consumers.