{"id":95113,"date":"2025-12-11T14:04:13","date_gmt":"2025-12-11T19:04:13","guid":{"rendered":"https:\/\/www.seafoodexpo.com\/north-america\/speaker\/chris-bradford\/"},"modified":"2026-03-18T15:26:39","modified_gmt":"2026-03-18T19:26:39","slug":"chris-bradford","status":"publish","type":"speaker","link":"https:\/\/www.seafoodexpo.com\/north-america\/speaker\/chris-bradford\/","title":{"rendered":"Chris Bradford"},"content":{"rendered":"<p>Chris Bradford, Trace Register&#8217;s Chief Customer Officer, leads sales, marketing, integrations, and customer success with one clear focus: putting people first. A passionate advocate for seafood traceability, Chris believes that better data drives better outcomes&#8211;not just for compliance but for operational efficiency, brand trust, and long-term growth.<\/p>\n<p>With over two decades of experience in retail and seafood across domestic and international markets, Chris brings a unique, customer-first approach to her work. She has held leadership roles in selling to and engaging with Walmart, Sam&#8217;s Club, and several major food and CPG companies, consistently driving actionable change and growth through strategic collaboration.<\/p>\n<p>Chris holds a Bachelor of Science in Administrative Management and an MBA from the University of Arkansas. She&#8217;s committed to making traceability accessible and valuable for every client, empowering them to succeed in an increasingly complex supply chain landscape.<\/p>\n","protected":false},"author":2,"featured_media":95801,"comment_status":"closed","ping_status":"closed","template":"","speaker_category":[132,9],"class_list":["post-95113","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker_category-132","speaker_category-speaker-category"],"metadata":{"speaker_id":["daf1038e-9799-4bd7-b03f-1b6ed6882f5a"],"speaker_email_address":["cbradford@traceregister.com"],"speaker_first_name":["Chris"],"speaker_last_name":["Bradford"],"speaker_full_name":["Chris Bradford"],"speaker_company_name":["Trace Register"],"speaker_job_title":["Chief Customer Officer"],"speaker_updated_at":["2026-02-24T15:43:40.445Z"],"_eael_post_view_count":["479"],"speaker_sessions":[95009],"_thumbnail_id":["95801"],"speaker_photo_url":["https:\/\/content-cdn.sessionboard.com\/attendee-photo%2F7rVp78iSxGvtfC2SdmbB_Chris-Bradford.jpg"],"_elementor_page_assets":["a:0:{}"]},"thumbnail":"<img width=\"600\" height=\"600\" src=\"https:\/\/divcomevents3-static.s3.amazonaws.com\/uploads\/sites\/20\/2025\/12\/daf1038e-9799-4bd7-b03f-1b6ed6882f5a.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/divcomevents3-static.s3.amazonaws.com\/uploads\/sites\/20\/2025\/12\/daf1038e-9799-4bd7-b03f-1b6ed6882f5a.jpg 600w, https:\/\/divcomevents3-static.s3.amazonaws.com\/uploads\/sites\/20\/2025\/12\/daf1038e-9799-4bd7-b03f-1b6ed6882f5a-300x300.jpg 300w, https:\/\/divcomevents3-static.s3.amazonaws.com\/uploads\/sites\/20\/2025\/12\/daf1038e-9799-4bd7-b03f-1b6ed6882f5a-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","acf":[],"_links":{"self":[{"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/speakers\/95113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/types\/speaker"}],"author":[{"embeddable":true,"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/comments?post=95113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/media\/95801"}],"wp:attachment":[{"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/media?parent=95113"}],"wp:term":[{"taxonomy":"speaker_category","embeddable":true,"href":"https:\/\/www.seafoodexpo.com\/north-america\/wp-json\/wp\/v2\/speaker_category?post=95113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}