March 12-14, 2023 | Boston, USA

Free Sponsored Presentation: Increase Your Brand Value While Achieving Sustainability Goals with IBM Food Trust

Kathleen Cook

Principal Product Innovation Executive, Supply Chain Sustainability - IBM

Alf-Gøran Knutsen

CEO - Kvarøy Arctic, Kvarøy Fiskeoppdrett, Arctic Seafarm

Donna Lazetta

CEO and Founder - Manna Fish Farms

Maria Fernandez Vilches

Process Manager - Sustainable Shrimp Partnership (SSP)

Free Sponsored Presentation: Increase Your Brand Value While Achieving Sustainability Goals with IBM Food Trust

At a time when consumers are demanding more transparency about where their food comes from, it is more important than ever to be able to provide transparent and trustworthy information about the life story of your products. This is especially true in the seafood industry which continues to be challenged with limited visibility into its supply chain. Gaps in transparency lead to issues around product quality, waste, mislabeling, fraud and consumer hesitation.
 
Come to this session to hear firsthand how members of the seafood ecosystem – producers, suppliers, manufacturers, retailers, and others – are using IBM Food Trust to not only create a safer, more sustainable seafood system for all but are simultaneously increasing the value of their brand and products.   

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