FMI Power of Seafood 2022: Consumer Insights Into How and Why They Shop Seafood
The annual Power of Seafood report has become a staple of research for the supermarket industry. This is our 4th annual consumer survey. Our insights into shopper behavior and data provided is considered a tool for retailers in their efforts to grow seafood sales. We explore why consumers are buying what they are buying and why they are not buying what they are not buying. We utilize IRI data to compare the answers consumers give us, to what is actually happening. This comparison gives some real insights into how the consumer is navigating the seafood counters. We will address issues like sustainability, social responsibility and overall seafood sales growth since the pandemic. We will have a panel of retail experts weigh in on how they utilize this data to go to market. Join us as we present the survey results and speak with industry leaders on how they utilize this information in the business.