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Kristen Stevens

Kristen Stevens

Senior Marketing Manager - Marine Stewardship Council, USA

Biography

Kristen’s primary role for the last few years has been to redefine Marine Stewardship Council (MSC) US’s approach to engaging American shoppers and diners in sustainable seafood. Through their consumer research efforts, they have identified a clear intent versus action gap; consumers care about our ocean, but the majority are not acting on their values. Through strategic consumer engagement campaigns developed through research and testing, her aim is to shift consumer behavior by providing a clear value proposition for certified sustainable seafood.

All presentations by Kristen Stevens

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