World aquaculture production is increasing every year, as it represents enormous potential to supplement the quantities from the catch while alleviating the pressure on natural stocks. 2020 saw a growth of world fish production led by the increase of farmed products offsetting the drop in catches. Farmed aquatic products are among the most widely traded commodities. However, aquaculture activities are still often perceived negatively by EU consumers or local stakeholders. The workshop will see policy makers, market experts and business professionals discuss the strategies implemented by EU aquaculture producers to meet social expectations in terms of sustainability and animal welfare.