March 11-13, 2018 | Boston, USA

Beyond the Buzzwords: Translating Traceability for Everyone

Mar 19 2017
12:30 pm - 1:45 pm
Room 153 A/B
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Keith Flett
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Tejas Bhatt
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Thomas Kraft
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David Schorr

Beyond the Buzzwords: Translating Traceability for Everyone

There’s a new buzzword in the sustainable seafood movement: traceability. But “traceability” can be a confusing concept, as it’s not just something a company can “have” at the push of a button. At its most basic definition, traceability is a record-keeping system designed to track the flow of product through the production process or supply chain. But what it looks like in practice can vary greatly.
Traceability technology moves at a lightning pace too. As soon as you can get a handle on your XML and your RFIDs, a new system or software shows up to complicate the field. Blockchain, “true” interoperability, and the “Internet of Things” aren’t just buzzwords; they’re also key concepts and technologies that promise to affect the traceability world in a very real way.
Join us as we move beyond the marketing-speak into a practical but forward-looking conversation about the future of traceability, and the business case for its importance.

Session Type: Panel
Track Name: Seafood Sustainability
Session Date: Mar 19 2017. 12:30 pm-1:45 pm