Beyond the Buzzwords: Translating Traceability for Everyone
There’s a new buzzword in the sustainable seafood movement: traceability. But “traceability” can be a confusing concept, as it’s not just something a company can “have” at the push of a button. At its most basic definition, traceability is a record-keeping system designed to track the flow of product through the production process or supply chain. But what it looks like in practice can vary greatly.
Traceability technology moves at a lightning pace too. As soon as you can get a handle on your XML and your RFIDs, a new system or software shows up to complicate the field. Blockchain, “true” interoperability, and the “Internet of Things” aren’t just buzzwords; they’re also key concepts and technologies that promise to affect the traceability world in a very real way.
Join us as we move beyond the marketing-speak into a practical but forward-looking conversation about the future of traceability, and the business case for its importance.