March 11-13, 2018 | Boston, USA

Seafood Expo North America News

All the latest from the event


The Saucy Fish Co. have just secured two international listings for their new frozen range, with US based Meijer and Fortinos in Canada.

In a string of new listings, last week the brand announced that their popular Ready to Eat range is now available at both Hannaford and Mariano’s.

Loblaws owned Fortinos, who pride themselves on being a ‘supermarket with a heart’, now stock four frozen Saucy Fish products in all 23 of their stores in Ontario, Canada. The frozen range includes: Atlantic Salmon with Chilli, Lime & Ginger Dressing, Herb Crusted Atlantic Salmon with Lemon Butter Sauce, Smoked Haddock with Aged Cheddar & Chive Sauce and Tilapia with Salsa Verde.

Family-owned Meijer will list three of Saucy’s frozen fish and sauce products, including brand new Tilapia with Korean BBQ Sauce, which has been exclusively developed for the US market, following research into upcoming flavour trends. Selected products from the frozen range will be available in 230 supermarket and hypermarket stores across the Midwestern region, from 25 March 2017.

The new Saucy frozen range was designed to provide consumers with a much needed solution; quality fish, from freezer to fork in half an hour. In a push to attract a new generation to the freezer aisle in the UK, the CoolBrand recently launched an extensive ‘Frozen Just Got Cooler’ digital campaign, which has reached over 13 million people in just five weeks.

The Saucy Fish Co.’s International and Business Development Manager, Paul Macis comments: “Since expanding into the freezer aisle in late 2016, the Saucy Fish frozen range is now available in ten leading retailers, across three of our key territories.

“We’re on a mission to make frozen cooler, bringing convenience and inspiration to the category. The whole frozen range has been so well received, it’s great to see so many retailers getting on board.”

The Saucy Fish Co.  will be building on the brand’s international success at the Boston Seafood Expo, 19 – 21 March 2017, booth #2554.




The Saucy Fish Co. is owned by Icelandic Seachill, a major supplier of fresh and frozen seafood to UK retailers. The company is based in Grimsby and employs more than 1400 people.

For more information about The Saucy Fish Co. and its expanding range, visit  or find us on Facebook and Instagram @TheSaucyFishCo


For further media information, please contact:

Amaze PR, 1 Tony Wilson Place, Manchester, M15 4FN

Jane Duffy (t) 0161 242 5704

Charlotte Bonser (t) 0161 242 5792






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