Seafood Expo North America

 

 


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Sunday, March 15th
11:00 am - 12:15 pm
Track Name: Seafood Sustainability
The Changing Landscape of Sustainable Seafood
Session Type: Breakout
Session Description:

Please note: sessions with this title were also submitted for the Seafood Summit by Monterey Bay Aquarium and the New England Aquarium, with the intent of having a two part set of panels addressing this theme either within either conference, or across the two conferences, to maximize dialogue and learning on this important topic.  This two part session will reflect on how the sustainable seafood movement has grown and evolved over the last 15 years, in order to provide direction for the future. In the first session, panelists and audience participants will reflect on significant progress and accomplishments over the last decade and a half. The session will highlight the work accomplished through eco-certification and Business-NGO partnerships, as these relationships have resulted in many innovations and collaborations and served as an important framework for driving progress. We will highlight the early leaders in the movement, and how their commitments and efforts evolved; the next phase of the movement which brought in many suppliers, producers, and others in the industry; and some of the more recent innovators contributing to the movement.  The second part of this session will address current business commitments and the future direction of those commitments and the sustainable seafood movement. We will begin the session with several speakers who will describe how their sustainable seafood strategies and partnerships have evolved. We will also reflect on the accomplishments and current challenges that come out of the first panel, and use that to encourage a lively dialogue on the priorities for Business-NGO partnerships to take on over the next decade. Based on the number of attendees, we will break out into small groups focusing on themes such as certifications, traceability, climate change, and the integration of social and environmental issues. We will end the session by coming back together to highlight ideas for better addressing current and future challenges in sustainability goals and strategies. The overarching goal of the 2 sessions is to provide opportunity for reflection, celebration of progress, and forecasting in order to begin developing a common dialogue and clear strategies for businesses and their NGO partners over the next decade.

 

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Moderator:
Tania Taranovski,
Sustainable Seafood Programs Manager
,
New England Aquarium
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Track Name: Seafood Business & Marketplace
Tracking Traceability Elements in Retail and Food Service
Session Type: Breakout
Session Description:

Traceability in FDA parlance means food safety, but in seafood speak, the word has multiple dimensions.  Grocery and food service are pushing the seafood suppliers to track seafood through chain of custody for not only food safety but for sustainability requirements.  And recently a Presidential Task Force has looked at traceability needs to guarantee against Illegal Unregulated Unreported Fishing and seafood fraud.  National Fisheries Institute (NFI) has been studying the question of what data should be collected for such guarantees and the fit of such data elements for food service and retailer requirements.  NFI is testing architecture for traceability through Proof of Concept studies.  Industry will be most successful if common business tools can be used to implement the process.  Importantly, the food sectors are working together with GS1 US to use GS standards, the common language of business, in communicating supply information.  Further, consumer needs are a key driver in the task of traceability, and Grocery Manufacturers Association and the Food Marketing Institute are cooperating with major retailers in a Trading Partner Alliance to address what consumers want.  The panel in this session will discuss the big picture in traceability.  If you’re a supplier to retail or food service, this is information you need to hear because the activities going on right now form a roadmap for the future.

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Moderator:
Dr. Barbara Blakistone,
Senior Director, Scientific Affairs
,
National Fisheries Institute
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Panelist:
Mr. Steve Mavity,
Senior Vice President – Technical Services & Corporate Quality
,
Bumble Bee
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Panelist:
William DiMento,
Corporate Director of Sustainability
,
High Liner Foods
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Panelist:
Rick Stein,
Vice President Fresh Foods
,
FMI
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Track Name: Seafood Saftey, Compliance & Quality Assurance
Advanced Hygienic Design of Food Processing Equipment
Session Type: Presentation
Session Description: The workshop describes our journey from manufacturing motion control components that are functional for the food industry to motion control components that are functional but also durable and cleanable in harsh wash-down environments required by the food industry.  We explore the value intersection of machinery builders and food processors including the negotiation process that provides durable cleanable machines that are cost effective to meet ROI requirements.  We finish with a challenge to food processors and machinery builders to push component suppliers to develop products that advance food safety.
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Presenter:
Bill Sutton,
Market Development Manager
,
Kollmorgen
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12:30 pm - 2:00 pm
Track Name: Seafood Sustainability
Moving Towards Alignment: Tuna Sustainability
Session Type: Breakout
Session Description: A panel discussion that explores the challenges and benefits of aligning policies, advocacy and science in the area of tuna sustainability.  The panel potentially will include representatives from ISSF (International Seafood Sustainability Foundation), WWF, Fishwise, NE Aquarium, and/or SFP.  The discussion will be framed by an initial presentation from Susan Jackson, President of ISSF who will outline the areas of current alignment and the potential environmental impact that continued efforts will have on the global tuna stocks.  Additionally, each panelist will provide an overview of their perspective on the topic and barriers to success. Benefiting from active participation with their significant experience and roles the diverse stakeholders can advance a strong profile for science-based approaches to tuna sustainability.
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Moderator:
Susan Jackson,
President
,
International Seafood Sustainability Foundation
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Panelist:
Dr. Bill Fox,
Vice President, Fisheries Conservation
,
World Wildlife Fund US
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Panelist:
Meghan Jeans,
Director, Fisheries & Aquaculture Programs
,
New England Aquarium
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Panelist:
Jennifer Dianto Kemmerly,
Seafood Watch Director
,
Monterey Bay Aquarium
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Track Name: Seafood Business & Marketplace
How to Avoid the Next Delicious Disaster and Create a New and Disruptive Product that Consumers Crave
Session Type: Breakout
Session Description:

Everyone's goal in the food business is to satisfy the ever changing needs of consumers.  The fact is today we are have to satisfy a consumers' Nutritional, Functional, Emotional, Cultural and Social need states when creating offering new seafood products or new brands. This is perhaps the most challenging time in history to create new products that become hits.  This session will outline how all seafood companies can find unique insights to drive new product development that will ring the cash register and delight consumers. It will cover new  techniques to drive the new product development that transform "seafood" from commodity to value added branded products.   See how one company took the journey and now is enjoying the rewards.

 

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Presenter:
Barb Stuckey,
Chief Innovation Officer
,
Mattson: We Make Food Happen
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Track Name: Seafood Saftey, Compliance & Quality Assurance
Traceability: Enhancing Business Performance, Reducing Waste and Fighting Fraud
Session Type: Breakout
Session Description:

This session will review the results of yearlong research into the utility and impact of traceability in managing the dramatically changing nature of the international seafood industry. The presentation will summarize the findings of recent investigations by the Global Food Traceability Center into major seafood producing and consuming regions, such as China, North America, Southeast Asia, Europe, and others.  You will gain insights into how traceability influences consumer attitudes to seafood, how companies use traceability to help reduce waste and boost business performance.  The session will also illustrate an online decision support tool that will be especially useful for businesses that are seeking to understand the payback (ROI) business cases of their own traceability investments.

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Co-Presenters:
Brian Sterling,
Managing Director
,
Global Food Traceability Center
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Co-Presenters:
Martin Gooch,
Project Manager
,
Global Food Traceability Centre
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2:15 pm - 3:15 pm
Track Name:
Keynote Ali Hall, Founding Partner and Manager, Versa Ventures discusses "Inspiring the Next Generation of Leaders”
Session Type: Keynote
Session Description:

Each generation that enters the workforce introduces a unique set of motivations and strengths to the organization. Generational shifts require that organizations reconsider the ways in which they recruit, build teams, innovate, motivate, and appraise in order to boost productivity, engagement, effectiveness and retention. Understanding generational diversity is one way to improve performance.  In this interactive program, participants will be provided with findings from other organizations about generational difference and learn the tools and techniques necessary not only to create a harmonious and productive work environment, but also to leverage the attributes of each generation. Effective practices for motivating and inspiring employees of each generation will be discussed. Participants will be challenged to analyze and understand their own behaviors towards members of other generations and  commit to techniques necessary to inspire the next generation of leaders.

**Free and open to all Seafood Expo North America badge holders**

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3:30 pm - 5:00 pm
Track Name: Seafood Business & Marketplace
Market Shift Case Studies
Session Type: Breakout
Session Description:

From disease outbreaks to trade barriers to labor disputes, seafood industry leaders must always be ready for whatever pitfalls may emerge. This panel willFrom disease outbreaks to trade barriers to labor disputes, seafood industry leaders must always be ready for whatever pitfalls may emerge. This panel will cover how the industry has coped with emerging crises in the past, and how you can prepare for the inevitable problems that will come in the future.

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Moderator:
Sean Murphy,
Online Editor
,
SeafoodSource
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Panelist:
Egil Ove Sundheim,
Director USA
,
Norwegian Seafood Council
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Panelist:
Iain Pollard,
Sustainable Markets Program Manager
,
Sustainable Fisheries Partnership
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Panelist:
Michael Lieberman,
Vice President
,
Foa and Son Corporation
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Track Name: Seafood Saftey, Compliance & Quality Assurance
IUU Fishing
Session Type: Breakout
Session Description: Details coming soon.  Please check back.
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Monday, March 16th
11:00 am - 12:30 pm
Track Name: Seafood Sustainability
2 Billion People are Coming to Dinner, Let's Feed them Fish!
Session Type: Breakout
Session Description: In their 2008 report, The State of World Fisheries and Aquaculture, the Food and Agriculture Organization of the United Nations stated that 80% of the world’s wild fisheries were harvested at or above their sustainable limits. In the report’s 2014 edition, their assessment has risen to 90%.  Quite simply, the wild fish supply cannot expand and, in the face of demographic and population changes it seems pretty clear, if we are going to continue to eat fish they will come from farms.  The farms must meet new and existing challenges to ensure that fish are raised sustainably, i.e. in a way that does not diminish the ability to farm in the distant future of generations hence. This will require both new knowledge and  new innovations.  The concerted efforts of environmental NGOs, academics and the farmers who deliver the changes are poised to deliver our future fish supply. I will discuss both challenges and how subsets of them are being met.
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Moderator:
Scott Nichols,
Director-Verlasso Harmoniously Raised Fish
,
Verlasso Harmoniously Raised Fish
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Panelist:
Neil Sims,
Co-founder, CEO
,
Kampachi Farms
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Panelist:
Josh Goldman,
Co-Founder and CEO
,
Australis Aquacutlure, LLC
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Track Name: Seafood Business & Marketplace
SeafoodSource.com Business Forum: On the money: Trends and opportunities for investing in seafood
Session Type: Breakout
Session Description:

The economic landscape for the global seafood industry is shaped not only by trends in the marketplace but also by access to resources and financial capital. SeafoodSource is convening a panel of experts to discuss the challenges the industry faces and the opportunities presented by shifting interest rates, mergers and acquisitions and the forces of supply and demand.

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Moderator:
James Wright,
Senior Editor
,
SeafoodSource.com
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Panelist:
Jeff Davis,
Senior Managing Partner
,
International Seafood Partners
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Panelist:
Ignacio Kleiman,
MANAGING PARTNER
,
ANTARCTICA ADVISORS
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Panelist:
Tim Antilla,
Senior Vice President
,
Wells Fargo, Seafood & Maritime Industries
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12:45 pm - 2:15 pm
Track Name: Seafood Business & Marketplace
Retail Seafood - The Problem and The Cure
Session Type: Breakout
Session Description:

Seafood sales represent approximately 1.5 % of total store sales in America. Given health benefits, endorsement by the entire medical community and fitness concerns, why isn't it 3 to 4 times that? The answer to that question and the solution form the foundation of the presentation. That there exists a problem must be acknowledged. The 1.5% of seafood sales to total store sales is a damning statistic when considering that meat averages anywhere from 8 to 18%. The short answer is unreliability - 20 purchases of fresh seafood in a row is unlikely to provide 20 satisfying experiences, a problem fresh poultry doesn't have. The reason for this will be revealed, as well as the solution.  Seafood sales will increase dramatically once fresh seafood achieves the reliability of fresh poultry. Far from discounting, seafood's solution lies in enhanced quality and decreased variety. For an experienced customer, the price of seafood is far from the first consideration when making a purchase. What is important will be examined, as well as what a the P&L of a profitable seafood display looks like. The solution to seafood is as simple as the cultural obstacles that must be surmounted to execute them are complicated.

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Moderator:
Phil Walsh,
VP, Business Development
,
Alfa Gamma Seafood Group
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Panelist:
Mr. Tom Demott,
CEO
,
Ignite Farm Sales
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Panelist:
Tony Ruccio,
President
,
TPR Sales & Management LLC
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Panelist:
Chuck Anderson,
Principal
,
Retail Seafood Consulting
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Track Name: Seafood Saftey, Compliance & Quality Assurance
Advanced Seafood Safety and Compliance by the Federal Regulators
Session Type: Breakout
Session Description: On June 17, 2014, President Obama announced a bold plan to combat illegal, unreported, and unregulated fishing and seafood fraud.  Approximately 25% of seafood sold in the United States is mislabeled. Federal authorities, including the U.S. Food and Drug Administration (FDA), the United States Customs and Border Protection, and Homeland Security Investigations, in cooperation with the National Ocean Council, are identifying and prosecuting persons and companies violating food safety and truth in labeling laws regarding seafood.  Understanding the dynamic changes occurring in the seafood industry from foreign sourcing, to traceability, to distribution, and complying with the new laws and regulations aggressively being pursued by law enforcement will help any company involved in the seafood industry.
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Moderator:
Peter Quinter,
Chair, Customs & International Trade Law Group
,
GrayRobinson, P.A.
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Panelist:
Robert Becerra,
Principal
,
Becerra Law, P.A.
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Panelist:
Annie Hughes,
Business Development Director
,
ABC Research Laboratories
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Panelist:
Francisco Troconis,
Director of Quality Assurance & Compliance
,
John Keeler & Co, Inc. dba Blue Star Food Products
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Panelist:
Melissa Hammar,
Program Analyst
,
U.S. Department of Agriculture
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2:30 pm - 3:00 pm
Track Name:
Understanding the Seafood Retail Consumer: A Market Study presented by Seafoodsource.com
Session Type: Presentation
Session Description: As professionals in the seafood market space, we all have assumptions about how consumers decide what’s for dinner. Findings from a new SeafoodSource.com commissioned study validate and challenge commonly-held beliefs about retail consumers’ dinnertime decision-making.
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Presenter:
Kerry Gross,
Seafoodsource.com
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2:30 pm - 3:30 pm
Track Name: Seafood Sustainability
Storytelling as a Way to Increase Value and Promote Sustainability
Session Type: Breakout
Session Description: Using storytelling we can help create higher perceived value and better traceability for the products that are harvested from the oceans.  We will give examples of programs the state has started and how they have been successful.
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Moderator:
Steve Vilnit,
Maryland Department of Natural Resources
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Panelist:
John Rorapaugh,
Sustainable Director
,
ProFish Seafood
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Panelist:
Joshua Whigham,
Research & Development Chef
,
ThinkFoodGroup
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Panelist:
Tim Devine,
Owner
,
Barren Island Oysters
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Track Name: Seafood Saftey, Compliance & Quality Assurance
Seafood Fraud: Solutions from the Field
Session Type: Breakout
Session Description: The need for traceability of food supply chains is now widely recognized and is becoming more common in international trade. Traceability in global seafood chains is essential to combat seafood fraud and species substitutions, protect public health, demonstrate legality and sustainability claims, and ensure seafood labels are accurate and verifiable.  Over the past decade, various aspects seafood fraud and mislabeling have been presented at Seafood Expo North America panels, yet the problem still persists.    This panel will convene a range of experts in fisheries, seafood and technology to discuss the threat of mislabeling and benefits of seafood traceability while exploring the increasing requirement for catch documentation and traceability around the world.  The panel will offer concrete examples of the benefits that traceability is providing to the fishing, seafood, hospitality and retail industries as well as consumers and fisheries managers.
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Moderator:
Mr. Gib Brogan,
Northeast Representative
,
Oceana
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Panelist:
Eric Enno Tamm,
Team Leader
,
ThisFish/Ecotrust Canada
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Panelist:
Reese Antley,
VP of Operations
,
Woods Fisheries
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Panelist:
Mr. Alex Miller,
Consultant
,
Alexander L. Miller Consulting
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Panelist:
Jared Auerbach,
CEO
,
Red's Best
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3:45 pm - 5:00 pm
Track Name: Seafood Sustainability
Legally green: Environmental claims in the marketplace
Session Type: Breakout
Session Description:

How are self-declared environmental marketing claims regulated in the US, what are the implications for those in the sustainable seafood movement and what opportunities do they present? The panel will include a case study on the Sustainable Seafood Coalition in the UK.

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Panelist:
Matthew Thompson,
Aquaculture Project Lead
,
New England Aquarium
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Panelist:
Katie Miller,
Sustainable Seafood Coalition Coordinator
,
ClientEarth
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Panelist:
Phil Gibson,
Owner
,
Responsible Seafood Solutions
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Track Name: Seafood Business & Marketplace
Branding 101: How Does Your Business Become A Brand
Session Type: Breakout
Session Description:

Brands are about the marriage of fact and narrative. In the incredibly competitive food world, it's important to convey what makes you different — your special capabilities and traits — so that potential customers can easily understand what sets you and your business, product or offering apart from the competition. Generally, we think that brands are about marketing and advertising, and that they only apply to big brands, “out there,” whereas the real material we use in defining and constructing our own brands stems from our belief systems and our own psychology, whether we are working as individuals or as part of a larger business or organization. A strong brand marries this deep exploration with objective analysis to come to market in a meaningful way, no matter the size or type of the offering. This presentation is a primer on brand definition, where Beth will talk about major brands, how they do it, and give guidance on how to define your brand within your market. Learn about claiming the territory — both internally and externally — that defines who you are and what you are offering in the marketplace.

Why is this helpful? Brand definition has very practical applications, as it is at the core of all marketing activities, providing the guide for allocation of your precious financial and personnel resources. Getting hold of your brand will help you to be happier in your work and more successful in your career, and can translate into real increases in sales and market share. Strong and consistent brands ensure that your consumers come back to you again and again. You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand, whether you’re a brand manager for a major food company, a chef, a restaurateur, or have just landed some shelf space at the local gourmet market.

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Moderator:
Beth Taubner,
Brand Strategist -- Creative Director
,
Mercurylab
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Track Name: Seafood Saftey, Compliance & Quality Assurance
Common Senses: USDA Research to Improve Quality of Aquaculture Products
Session Type: Breakout
Session Description: This session, “Common Senses: USDA Research to Improve Quality of Aquaculture Products,” will focus on research that addresses and improves the consumer experience of seafoods produced in aquaculture. Aquaculture, which currently produces half the world’s fishery products, will be an increasingly important source of seafood in the future. Unlike wild-caught foods, the controlled environment of aquaculture provides abundant opportunities to manipulate and improve product quality. A panel of four of the world’s top aquaculture scientists will describe the important seafood product quality traits, how quality traits are measured, and how they can be improved through control of the environment, nutrition and feeding, and selective breeding.  The focus will be on finfish—Atlantic salmon, arctic charr and rainbow trout from cold water, and catfish from warm water.  The presentation on salmon and charr will focus on flesh color and the amount and types of fats present in fillets (heart healthy omega-3 fatty acids) and the ways to improve these qualities. Trout work is focused on improving texture attributes such as firmness. Higher fillet percentages, and sensory and chemical approaches to evaluating flavor, texture and color and how to improve these qualities, will be the focus for catfish.
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Moderator:
Dr. Jeffrey Silverstein,
National Program Leader for Aquaculture
,
USDA/Agricultural Research Service (ARS)
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Panelist:
Peter Bechtel,
Research Leader, Food Processing and Sensory Quality Unit
,
USDA Agricultural Research Service
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Panelist:
William Wolters,
Research Leader and Center Director
,
USDA ARS National Cold Water Marine Aquaculture Ce
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Panelist:
Timothy Leeds,
Research Geneticist
,
SDA, ARS, National Center for Cool and Cold Water
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Panelist:
Rick Barrows,
Nutritionist and the Lead Scientist for the Trout-Grains Project
,
US Department of Agriculture
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Panelist:
Brian Bosworth,
Research Geneticist
,
Warmwater Aquaculture Research Unit, USDA-ARS
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Panelist:
Caird Rexroad,
Research Leader and Director
,
USDA ARS National Center for Cool and Cold Water A
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